Friday, January 27, 2017

Final Thoughts


Two highlights from this semester would be our field trip to VIA and my classmates. I felt like the trip to VIA made me realize how cool the life of a designer can be. I really never thought about design as a career before taking this class. Going on the field trip to VIA was kinda surreal. It was so cool to see people who are paid to do the coolest stuff. I mean imagine getting paid to create an ad for DOVE? How cool is that. I learned from this field trip how an advertising company functions and how each person in a company has a purpose. The second highlight from this semester was being in a class with such great people. Everyone in this design class is so talented in the arts. I just learned so much from my classmates. I learned how to take advice from others on my work to improve it. I learned how to critique others work both positively and negatively. It was a great learning experience for me and made me feel so comfortable within this class setting. It was also awesome having people in the class who know how to use photoshop really well so when I had a question, I could get a quick answer from my classmates.

Artwork of which I am the most proud



The piece of artwork that I am the most proud of is my Extraordinary Movie Poster from the Movie Poster assignment. The reason I am the most proud of this piece is because of all the time I put into creating it. My first draft of the movie poster was really dull and looked like I just placed images on top of each other in photoshop. From this project, I learned so much. I learned how to make different images look like one image. I learned how to create shadows for images to make them look more realistic and less photoshopped. Before this assignment I really didn’t like photoshop. I thought that it was way too complicated and I wanted to know how to do everything and it frustrated me when I couldn’t. When I had an idea in my head and didn’t know how to create it on photoshop, at first it was really frustrating. I learned from this project that when you want to do something, it’s often not as hard to achieve as you first may think. I learned so much from just looking up questions I had online and asking a classmate or the teacher how they would come about something I was trying to do. After this project, I felt like I not only had a better understanding of how to make an eye-catching movie poster, I also learned a lot about photoshop.

Wednesday, January 25, 2017

Al Dente Magazine

                 

The name of my magazine is Al Dente. It is a cooking magazine that is specifically about Italian food. The target audience would be anyone that likes to cook. Although adults or teens would most likely be the ones to read the magazine because some of the recipes are more advanced. One artistic choice that I used was a focal point. I used a bowl of pasta as my center piece so the reader of the magazine would be drawn to the center. I also used colors that I thought communicated a sort of cool and calm mood to the reader. In addition, I used fonts that I thought went well with the cooking theme. I used bold fonts, italic fonts, and made some fonts bigger than others so that some parts of the stories would pop out more and catch the reader's attention. An example of this was when I made the “50” in “50 Weekend Italian Pasta Ideas” larger than the rest of the text.

Some challenges that I faced when creating the magazine was the placement of the fonts and what colors I should use. With the cover story “The Key to Italian Cooking” I had a lot of trouble with curving it around the top of the bowl of pasta. I realized that I needed some help. Ms. Noack helped me figure out an easy solution to the issue and now I know how to curve text to fix a shape that you want. I was also having trouble with the way my text looked. I got feedback from the class to place my text to one side so it would look neater and more professional. I took this advice and centered the text to the left side so it would look more balanced, and I did the same to the text on the right side. When I got feedback from the class, I was also told to try out some more colors. I took this into consideration and tried out some of the colors that were in my pasta bowl and I came out with four color choices. I picked a red/orange, lighter blue, navy and a goldish dark yellow. At first I had black as one of my colors for the cover stories, but it was recommended to change the black words to a navy color because black was too dark and didn't go with the theme of my magazine.

Some successes I had though this process was the fonts that I picked, the theme of my magazine, and the images I used. The fonts that I used worked really well with my theme. My magazine was supposed to be a sort of cool theme to remind you of the month of December, which is the month of the issue. I wanted my magazine to be about Italian food because that would fit with the title,  “Al Dente”.  The fonts I picked go well with my magazine cover. They look professional and clean. The images I used for my magazine I think look nice. I used an image of a textured white cloth as the set and placed an image of a light blue napkin and an image of a bowl of pasta in the middle as a focal point for the reader.  

Wednesday, January 11, 2017

Planning Magazine Cover Design

1. The type of magazine that I am choosing to create is a food magazine.

2.The name of my magazine is AL DENTE, which is an Italian cooking term that describes pasta and vegetables, rice, or beans that are cooked to be firm to the bite.

3.The feature story of AL DENTE is "The Key to Italian Cooking" because I want my magazine to be focused on the culture of Italian cooking and have all you need to know about how to make Italian dishes taste Italian.

4. The year of publication for the magazine is August 26, 2016.

5. Five storylines that I am going to use on my magazine cover are: “Insider tips on how to create the best gelato” “25 Crispy and Hot Italian Pizza Recipes” “30 Easy Dinner Recipes Straight from Italy” “All you need to know about Lasagne” “Weeknight pasta ideas”

6. The font that I am going to use for the title of my magazine will be Bebas because I feel like it fits well with the Italian cooking theme. The font will be size 270 pt and will be the color of white or some sort of lighter color to contrast against the darker background and makes it simple and clear to read.

7.The font that I will use for the additional text on the cover will be Bebas. The font will be the size 74.25 pt and the color white so that it is supportive text and does not compete with the magazine title.

8.The image used for the background is an image of a homemade margarita pizza. I think goes very with the overall theme of the magazine.

9.The color theme of my magazine is lighter cool colors which is based on the theme of my magazine; Italian spirit. I think of the Italian spirit to be very passionate and welcoming.

10. The ideas I have for my background is food. I am thinking about pizza, pasta or some type of traditional Italian food.

Sunday, January 8, 2017

Introduction to Magazine Cover Design

After reading “This is how you rock a magazine cover design”,  I found many things interesting and surprising. I found it very interesting how effective dark on light, and light on dark text placement is. When looking at published magazine covers, I realized that a lot of these companies use this tactic in order to draw readers to the text. I found it surprising how effective matching and complementing text color is. When looking at the HOME magazine, Miami edition, I thought that the colors all matched well and had a way of completing one another. The usage of blue, white and green all looked nice with one another. I found it interesting how the usage of 3D text behind the image works. I would think that covering the text with the image wouldn’t work, but it in fact does work really well. Placing emphasis with backgrounds, bolds, and italics makes a magazine cover pop. I know that texts are really important when trying to convey a thought or story to a reader, but it is also a lot more visually appealing when the text pops out and looks satisfying with the image. I found it interesting how well combining photography and drawing looks. This looks a lot like pop art which I find really eye catching and clean. I was surprised how hard it is to have good color and a unique style when creating a magazine cover. I think that it is very intriguing when a magazine cover does this successfully. I learned that spicing up the boring stuff is really important if you want your magazine cover to stand out amongst other magazines. Lastly I learned that consistency is key when you have a brand in place. This is important in order for people to recognize your brand.

I think that the most important concepts that I would need to remember to design a magazine cover would be finding the correct text color that will compliment my background, and having some emphasis on words so that they pop out against the background. I find these two things to be most important because it is what I have had most trouble doing. Our “Movie Poster” project involved having a nice contrast between your words with your background. I had to take a serious amount of time figuring out how to do this. I think that it is a really important tool to be able to make the words you use stand out, not only from the background but to also be eye catching to the reader. A way that this could be achieved would be to to have light words and a dark background or dark words and a light background. You could also make your words bold if you want to stress the importance of the text.


Wednesday, January 4, 2017

Lino Prints



Purpose: To become familiar with basic printmaking history, processes, and artists; to make connections among artists from our past and present who worked using this method; to respond visually to printmaking artists by creating  editions of prints, using linoleum; to print 2 editions of 2 different drawings/designs, demonstrating understanding of the printmaking process.

One problem that arose at the beginning of the project was finding the right image of a house to become my print. I needed a house layout that demonstrated a strong understanding of the usage of positive and negative space, so I made sure that the house picture I picked could fulfill this requirement of the assignment. Another challenge that emerged was the cutting of the print. I realized that the house I had picked to cut out had a lot of intricate designs and as a result it took me a lot more time than planned to finish the print cutout. When I started creating the prints I realized that it was going to be a lot more challenging to print edges cleanly and not create any fingerprints or smudges. In order to deal with this problem I tried to be extremely careful when applying paint to the print cutout and I made sure when I lifted the print paper from the print cutout I had clean hands so no smudges would be created. I realized after washing my hands that it was extremely important to dry my hands so I wouldn’t get any water marks on my prints.

One thing that I am particularly proud of after completing this project is all the time I put into all my prints produced a final result that I am excited about. At some points I got very frustrated after I created a bad print. As cheesy as it may sound, I realized from this project that good things will come with time and effort. At the beginning of printing my prints either I had way too much paint and smudges or I had too little paint. I learned from all these mistakes and figured out what I was doing wrong so I could adjust. Another thing that I am proud of after completing this assignment would be my drawing and cut out of the house design. I worked really hard when making the small cuts so I would have clean and clear prints as a result. This assignment helped me to have a greater appreciation to print makers. I had no idea how hard and intricate the whole process was. Everything from the small cuts to the lining of the paper and the ink is really, really hard.

Wednesday, November 30, 2016

Printmaking History, Processes, and Artists

During the German Renaissance printmaking became popular. During this time period, some well known masters of print where Albrecht Durer, Martin Schongauer, Rembrandt and Goya. These artists popularized new ideas of print, which helped lead the way for many other upcoming printmakers. Many important inventions were created that helped printmaking advance. One invention was the screw printing press. Johann Gutenberg was the inventor of the printing press along with many other inventions that were not significantly improved on for another 400 years. Another very famous printmaker during the twentieth century was Pablo Picasso. He was a key person in graphic art and graphic design. He created over 1,000 prints in his time. Another well known artist from Britain was Henry Moore, who produced many print works during the twentieth century. Stuart Davis was a printmaker who was also amazingly talented in print media.


Four different kinds of printmaking are relief printing, intaglio printing, planographic, and stencils. Relief printing is when a background is shaved down which creates an image that is above the shaved down part. You then put ink on the raised image. For the background one would normally use wood or linoleum. Intaglio printing is a type of printing to which one uses a plate made of metal, and engraves image(s) into the metal with a burin. Or one can put a waxy acid-resistant all over the plate and draw in the design with a metal needle. The plate will then be put in acid that consumes the areas to which one draws on, which creates an image. Planographic is a process to which one goes through lithography. This is when you draw your design on a matrix using a greasy crayon. You can also use the process of stencil printing where you would cut out the image or design and spray it will ink to be printed through the stencil. The last example of printmaking is stencils. In this process you draw a design right onto the screen and then seal the undrawn areas with glue or varnish. Oil-based ink is then pushed through the mesh of the silk screen onto paper to create your print.

Gesine Janzen (USA), "Homemade Treehouse", woodblock printed with water-based inks, 2002

The process used for this print was relief printing. Gesine Janzen used woodblock print with water based inks for this print. Woodblock painting is one of the oldest printing processes used. I found it very fascinating that relief printing is not only is the oldest process of print, but that it also originated in China. I also found it interesting that before woodblock, stone rubbing was used to create prints.

Eva Pietzcker, screen print with self made inks, 70 x 100 cm, 1995

The process used for this print was screen printing paste. This idea was developed by Gernot Bubenik in 1990. Printmakers can print things at a low cost independently by using the low-cost screen printing base. Many different inks may be added. This includes Bound pigments or tempera and gouache. After 15 minutes, prints can be overprinted. I found it fascinating that such a beautiful print was so simply made. This painting only required seven ingredients, which are starch, glycerine, gelatine (pulverized), shellac wax soap, clove oil, and methylcellulose glue. I didn't realize how well shadows could be shown through prints until I saw this eye-catching print by Eva Piezcker. 


Kit Eastman, Robust Grass, Natural pigments on silk, 46"x 26" mounted, 2011

The process used for this print was stencil, specifically Japanese stencil dying, known as Katazome, which is a customary Japanese stencil skill used for dying fabric and paper. A paste made of rice is moved though the open area of a stencil, which produces a resist for paint and dying process with fabric for later. I found it very fascinating that a long time ago, when stenciling was just starting, people used stencils that were made from two layers of water-proof mulberry-paper. This was then glued together by silk treads and/or hairs. Now, single paper layers are cut and but together with silk gauze. I really enjoyed learning about the process of Katazome stenciling and I wonder what lead someone to come up with such a brilliant idea.